About Gulf Coast Brands
We are a performance marketing company and media group built on the belief that the best brands own their audience, earn their authority, and never stop optimizing.
Built from the ground up in Florida
Gulf Coast Brands was founded in 2019 with a clear thesis: that performance marketing works best when it is integrated with media ownership. Most agencies buy audiences they don't own, on platforms they don't control. We do it differently.
We built our own media network — a growing portfolio of owned publications that give our clients access to real, engaged readers across multiple verticals. We pair that with paid media expertise, press placement through our earned media network, and Atomic CMS — our proprietary platform built for the next generation of web experiences.
Today, Gulf Coast Brands serves clients in over 20 countries, managing more than $24M in attributed revenue and 4,000+ client relationships. Our team is small by design — senior, focused, and accountable.
What we stand for
Results first
Every engagement is measured against one thing: outcomes. Strategy, creativity, and technology are tools — growth is the only scorecard.
Ownership mentality
We build owned assets — media properties, data, platforms — because rented audiences are fragile. Ownership compounds.
Editorial integrity
Our media properties earn trust through honest journalism. That trust is the foundation of everything we build on top of it.
Built for what's next
From AI-driven content to server-side tracking and GEO optimization, we build for the web as it's becoming — not as it was.
The people behind the work
Sam Frost
Founder & CEO
Sam founded Gulf Coast Brands with a single conviction: that performance marketing and media ownership belong on the same balance sheet. With over a decade in growth marketing and direct response, he has guided brands from launch to exit across e-commerce, SaaS, and consumer media.
Anne Sutherland
VP Operations
Anne oversees the systems and processes that keep Gulf Coast Brands moving at pace. From client onboarding and campaign infrastructure to partner operations, she ensures every engagement runs with precision, transparency, and accountability.
Joyce De Castro
VP Client Success
Joyce leads the client success function, managing relationships across our partner portfolio. Her focus is on outcomes — ensuring every client has a clear line of sight from strategy to results, and that no opportunity for growth goes untapped.
Leah Burdick
VP Editorial
Leah heads the editorial and content division across Gulf Coast Brands' owned media network. With a background in investigative journalism and content strategy, she sets the standard for quality, integrity, and audience trust across all publications.
Work with us
We partner with a select group of ambitious brands each quarter. Tell us about your goals and let's see if we're a fit.
Partner With Us